NCERT Solutions for Class 12 Business Studies Chapter 11 Marketing
Class 12 Business Studies Solutions Chapter 11 Marketing By StudyEducation Very Short Answer Type Questions 1. Explain the advantages of branding to marketers of goods and services. Ans: Branding is an important function performed by a marketer. It has following advantages to the marketers (i) Enables marking product differentiation. (ii) Helps in advertising and display programmes. (iii) Differential pricing. (iv) Ease in introduction of new products. 2. List the characteristics of a good brand name. Ans: Following are the characteristics of a good brand name (i) It should be short, easy to pronounce, recognise and remember e.g., Bin, Vim. (ii) It should suggest product’s qualities e.g., Genteel, Rasna. (iii) It should be distinctive e.g., Zodiac. (iv) It should be versatile to accomodate new products which are added to the product line e.g., Maggie, Videocon. (v) It should be capable of being registered and protected legally. (vi) Chosen name should have staying powers e.g., it shoul...